With over 10 years experience in leading architecture and design productions for national and international clients, Serena Zanello is now principal and director of the firm Dopamine Design which specializes in high-end hospitality interiors and innovative product design. Merging the world of art, design, and architecture, Serena's work is known for its artistic glamor as well as its creative and innovative vision. Serena teaches also at the Academy of Art University, San Francisco Interior Architecture and Furniture Design.
Serena was born and raised in Ivrea, Italy where she earned her bachelor degree in Architecture at the Facoltà di Architettura, Politecnico di Torino in December, 2003. Since graduating from the University of Architecture in Turin and getting her architecture license in Europe, she has been working for renowned firms such as Pininfarina Extra, Tryar Hospitality, The Keating management Group, Starbucks Coffee Company - Store Design, and Alaurino Design. Born from a family of artists, Serena has been following her father - Roberto Zanello - during his art workshops with kids since her early age learning about materials and their use.
From 2004 to 2006 she served as an architect at Pininfarina Extra on a broad spectrum of projects, spanning across interior and product design. This experience allowed her to develop a strong knowledge of the design process from concept to prototyping, including the development of all conceptual designs, branding, design details and sourcing of materials. Client list included: 3M, Snaidero, Dema, Unilever, Gorenje, Turin Winter Olympic Games and Ferrari.
In 2006 she was asked to contribute to a very important hotel design project for Pininfarina: The Keating, a 35-room urban lifestyle hotel in downtown San Diego where she had a prominent role as design lead managing the project from design inception to completion.
With the completion of the Keating Hotel in 2006, she decided to continue her professional experience in the United States as an architect and creative director for different projects from commercial to hospitality to residential. In 2011 she accepted a compelling offer to join the design department at Starbucks Coffee Company in San Francisco as a Design Manager where she was in charge of design, planning, and execution of over 40 stores per year in Northern California.